Coming up with a good description for vehicles can be challenging and time-consuming. Many dealers hire people with good command of language and some marketing skills to write such descriptions.
AI-generated vehicle descriptions are innovative and automated textual descriptions of automobiles, produced using artificial intelligence, or AI, technology. These descriptions aim to provide concise and informative details about various aspects of a vehicle, including its make, model, features, specifications, and more. This article will cover the settings and use of these AI descriptions.
This article will be broken up into the following sections:
AI Description Generator Settings
To access AI Description Generator settings, click the Settings cogwheel, click the Inventory submenu, then click AI Description Generator.
From here you can define your default AI Description Generator settings, however these settings can be tweaked on a per-vehicle basis.
The Tone of Voice affects the character and personality of the generated description. The following tones of voice are available: Neutral, Aggressive, Cheerful, Friendly, Humorous, and Professional.
The Description Length will define the length of your description. Short will be 1,500 to 2,000 characters, Medium will be 2,000 to 2,500 characters, and Long will be 2,500 to 3,000 characters. All of these are only rough estimates, and will vary based on Tone of Voice, Language, and what details you choose to Highlight.
Language will allow you to choose from English, Spanish, and French. You can also select English + Spanish or English + French if your customers speak multiple languages.
Marketing Packages will emphasize the installed Marketing Packages, which are the options in the Marketing Packages category in the vehicle's Optional Features.
Installed Options will emphasize the installed options selected in the vehicle's Optional Features, other than the Marketing Packages category.
Book Value will emphasize the vehicle's asking price being lower than the retail value if the vehicle has a Kelley Blue Book or J.D. Power Valuation.
CARFAX Report will emphasize the vehicle having a clean CARFAX report and include highlights from the CARFAX report if available.
Mileage will emphasize the vehicle having a low mileage relative to the average mileage for the vehicle's year. Note that this does not apply to new vehicles.
Overall Condition will emphasize the vehicle's overall conditional and history, which includes details from the Condition & History tab under Description.
Using AI Description Generation
You can generate up to ten descriptions per vehicle.
To begin, navigate to your inventory list and open any vehicle on the list. Next click on the Description tab.
Click AI Description Generator.
Choose the settings you would like for your description. Note that if a setting is not available for the specific vehicle it will be greyed out. For more details on these settings, see the AI Description Generator Settings section of this article.
Once the settings are set to your liking, click the Generate button.
You will see a progress bar for the description.
Once generated, you will be able to read the description. When you are satisfied with the description click the Accept button. If you are not satisfied, click the Cancel button.
After at least one description has been generated, you can click the X/10 Generated Descriptions button to review the descriptions you have generated.
This will bring up the AI Generated Descriptions window which will give a history of descriptions you have generated. It will display the date/time the description was generated, who it was generated by, and the length of the description.
You can click View Description to view any previously generated description.
When viewing an older description, you can re-apply it to your vehicle by clicking the Accept button at the bottom of the screen.
Comments
0 comments
Please sign in to leave a comment.